About Project
The app, originally designed for an Indian audience, needed a design revamp to appeal to a global user base. The existing experience felt cluttered and visually outdated, making it less appealing to users expecting a modern and elegant wedding planning tool.
This redesign focused on creating a sleek, calming, and intuitive experience centered around personalization, collaboration, and global usability.
Role
UI/UX Designer
Duration
3 Months
Team
Sohail, Ashish
Category
App Design
Business Challenge
As the brand looked to expand internationally, the existing interface became a limiting factor. New revenue opportunities such as vendor partnerships, premium subscriptions, and global registry integration required a more sophisticated, modular product experience.
User Pain Points
Visually overwhelming screens
Navigation felt confusing and non-linear
Lack of modern UI elements
Minimal control or personalization for users
Tools felt disjointed and hard to use collaboratively
Problem Solution
Streamlined Planning - Redesigned workflows to remove unnecessary steps and combine overlapping tools—like checklist + timeline.
Global Visual Language - A soft, romantic color palette paired with elegant typography. Ivory, blush, and gold tones make the UI feel light and luxurious.
Personalization Tools - Users can now customize their themes and dashboard based on wedding type, moodboard, and planning style.
Collaborative Guest Management - Share access with family or partner, track RSVPs, and assign planning responsibilities with ease.
Design Process
Empathize
Define
Ideate
Test
Visual Evolution
The original design leaned heavily into regional color palettes and dense UI blocks. The redesigned version embraces a soft, global aesthetic with more white space, soft animations, and clear hierarchy. Subtle iconography, delicate dividers, and smooth transitions all contribute to a relaxed, beautiful experience.
Design Solutions
Learnings & Takeaways
The redesigned app delivered:
A sleek, global-ready interface appealing to diverse users.
Streamlined workflows for key planning tasks, reducing user friction.
Let’s Connect
Send an email - arpitadas.ad20@gmail.com