Kala
About Project
Introducing Kala App, your dedicated solution to elevate the online art shopping experience for art enthusiasts. Explore a diverse range of artworks, from timeless Indian cultural pieces to contemporary masterpieces. Customize pieces to reflect your creative vision and enjoy the convenience of bulk buying. Easily browse categories organized by art, artists and states, making your search effortless.
Immerse yourself in the world of art with Kala App.
Role
UI/UX Designer
Duration
6 Weeks
Team
Personal Project
Category
App Design
Problem Statment
In a recent conversation, my friend, an art enthusiast and buyer, shared her frustration about not having a single platform to access a diverse range of art, traditional to modern pieces. She wanted an easy way to explore and discover artworks without the hassle of browsing through multiple websites or apps. Additionally, she wished for the option to personalize art pieces according to her preferences, and she expressed a desire for easy access to regional products and artist/shop profiles for direct purchase.
Pointers
1. Art enthusiasts struggle to find a single platform with a wide range of artworks, spanning traditional to modern styles.
2. Limited customization options leave buyers with fewer choices and less satisfaction.
3. Users can't easily explore and buy art from different states and regions.
4. An "Artist" section would allow to find artworks easily.
Problem Solution
1. Including a diverse range of art, from cultural to modern, while rediscovering long-lost Cultural Art.
2. Introducing Product Customization, enabling users to request personalized artwork and Wholesale purchases.
3. Introducing a "State" section for users to explore and purchase art from different regions.
4. Introducing a "Artist" section for users to look for the artworks directly under the artists profile.
Added Features
1. Notifying users about local exhibitions and stalls to explore artworks in person held by the artists under "Updates" section.
2. Introducing an "Explore" section, showcasing museums, galleries, and historical sites to engage visitors.
3. Educating users about Indian artists and their work through daily notifications featuring artist biographies and their artworks.
Target Audience
The target audience for this survey is female travelers, including women traveling alone, in groups, or with children on trains, focusing on their safety and comfort preferences. The survey is aimed at women aged 18-50.
Design Process
Empathize
Define
Ideate
Prototype
Test
Low-Fidelity Design
High-Fidelity Design
Onboarding is user’s first interaction with the app, it’s made to be quick and easy.
1. It is designed to be simple, intuitive, and quick to ensure a positive user experience.
2. Users are prompted to provide essential details like name, email, and etc to create an account.
3. The onboarding process can be skipped for those who prefer to explore the app immediately.
4. The overall goal is to create a smooth and engaging onboarding experience that encourages users to start using the app effortlessly.
Sign Up
Sign In
Continue as Guest - Users can skip Sign Up/Sign In initially but will be redirected to complete it during checkout.
Home Page Feed
Home page plays a major role in addressing user needs and pain points. It welcomes users with a wide range of selected artworks, artists, and museums upfront, all in one place. Just going through the content on the home feed should be enough to grow their interest and knowledge, makes it quick and easy for users looking to learn something new without wasting much time or effort.
Tabs
1. Art: Browse categories and subcategories for diverse products.
2. Artist: Find products from favorite artists.
3. State: Discover regional artworks.
4. Sell: Create your artist account and start selling your artworks.
Art
Artist
State
Navigation
1. Home Page - Displays Tabs consisting Arts, Artist and State
2. Notifications –
Updates : It will notify about if any artist is conducting an exhibition or an event and daily updates about an Indian artist.
Explore: Spreading awareness about India's rich culture.
3. Cart - Products added to cart will be shown.
4. Profile- User profile and settings will be displayed.
Seller
You can create your artist account and start selling your artworks on the app.
Mid-Fidelity Design
Buyer
Seller
Understanding The Problem
As I began working on this project, I first wanted to understand the problem better so that it can be easier to empathize with users and sellers. I started with the research, searching through the web to get an overall understanding of the problems currently existing in the market. Below are some insights that I found. Based on the data from google search.
Article No 1 - To view the article click here.
Article No 2 - To view the article click here.
Competitive Analysis
I began by identifying existing platforms with diverse user bases like Etsy, The Indian Craft House, AuthIndia, and Craftsvilla.
Understanding the users
After secondary research, I further wanted to get a deeper understanding of the problems faced by the people (user needs and behaviours). I wanted to talk directly with the users, so I conducted an informal interview with some of the people interested in art.
Questions:
Do you like purchasing Art & craft artefacts?
Are you the kind of person who prefers purchasing things Online or prefers visiting local markets?
In Arts & Craft what kind of art do you like Traditional Indian Art or Modernised Art? And Why?
What were the challenges that you faced while using the art applications and how did that make you feel?
Is there a way in which you feel these challenges could be resolved?
If you love Arts & Crafts, buying, selling, and creating art, would you enjoy a platform that makes it easy? It offers a wide range, from Cultural to Modern art forms in India.
User Feedbacks
Define
User Personas
Based on the research it was evident that users want a product that is easy to use and has an engaging impact on their Art & Craft exploration of buying and selling things.
Nayna Patra, 22
Fashion Designer
Ahmedabad
Biography
Nayna, a 22-year-old Ahmedabad resident, shares her passion for Art
& Craft and is someone who creates beautiful crochets artworks.
She's excited to use the app to turn her hobby into a business.
Needs & Goals
Showcase her art and connect with buyers.
Generate Income & Financial Independence
Frustrations
Limited ways to sell art due to complex platforms.
Fewer platforms for creative housewives.
Tanushri Bhandari, 40
Housewife
Surat
Biography
Tanushri enjoys purchasing art to decorate her home and loves
exploring local markets for unique Indian art and crafts. She's eager
to use the app to discover hidden gems.
Needs & Goals
Acquire unique pieces of art to decorate her home
Stay updated on exhibitions as she is avid art collector
Frustrations
Difficulty discovering lesser-known artists and art forms
Limited access to diverse art collections.
Empathy Map
An empathy map used to better understand the thoughts, feelings, actions, and needs of a specific user persona. It helps to gain insights into the user's perspective, enabling to design products and solutions that effectively address the user's pain points and motivations.
Says
Thinks
Does
Feels
Frustrated by the lack of a single
platform with diverse art options
Curious about exploring different
regional art styles
Challenging to sell my artworks on
existing platforms.
Finding lesser-known artists and their
artworks is a struggle
Expresses frustration about the
limitations of current platforms
Enthusiastic to explore and appreciate
diverse art forms.
Enjoys browsing art collections and
discovering new forms
Annoyed with the unnecessary complexity
of existing platforms.
Ideate
Information Architecture
User Flow
Prototyping
Test
User Feedback
I collected feedback from a group of friends who explored the app I designed, and here are some of their thoughts.
Imran Khan, 24
Backend Developer
Mumbai
Feedback
The sign in & sign up screen feels empty, add some vectors
or images to make it look more creative.
The app's design is visually appealing making my journey
enjoyable.
Shikha Sankhla, 27
CS
Rajasthan
Feedback
The UI is very Beautiful. The tab for art galleries and museums
is a wonderful addition.
It would've been better if the app started with art vectors
or images.
Bharat Choudhary, 24
Full Stack Developer
Mumbai
Feedback
The categories Art, Artist, and State makes navigation easy,
helping me find what I'm interested in.
I was excited about the 'Artists' section, but I wish there was
more interaction with the artists. Perhaps a chat feature.
Shreyoshi Patra, 18
EXTC Engineering Student
Ahmedabad
Feedback
The colors used is very vibrant and cheerful. It's not cluttered
with unnecessary elements, making the app feel clean
The app's visually appealing design and consistent UI make my journey enjoyable.
Learnings & Takeaways
Embrace the Journey
Avoid waiting for the perfect solution. Start with the initial idea and keep iterating until it becomes better.
There can be multiple ways of implementing a feature or even designing a simple screen. But trying to think from user’s perspective makes it
really easy to select the best possible way.
Lastly, there is no such thing as Final iteration. Work is always in progress!
Let’s Connect
Send an email - arpitadas.ad20@gmail.com