Elixir
About Project
Elixir is a travel app designed to simplify trip planning with a user-friendly interface. It offers personalized recommendations, seamless group collaboration, and destination discovery features, making travel planning easy and enjoyable.
Role
UI/UX Designer
Duration
6 Weeks
Team
Personal Project
Category
App Design
Problem Statement
Planning a multi-city vacation can be overwhelming and time-consuming, involving the coordination of multiple destinations, accommodations, activities, and transportation. Travelers may struggle with creating efficient itineraries that align with their interests and desired length of stay.
Problem Solution
To help travelers to find places & trips by input destinations, set the length of stay at each location. Implement an intelligent recommendation system that suggests popular attractions and activities based on points of interest. And allow users to share and collaborate on itineraries with family and friends.
Target Audience
The target audience for this survey is female travelers, including women traveling alone, in groups, or with children on trains, focusing on their safety and comfort preferences. The survey is aimed at women aged 18-50.
Design Process
Empathize
Define
Ideate
Prototype
Test
Design
Low-Fidelity Design
This feature empowers female travelers by providing seating options that enhance comfort and safety, whether they're traveling alone, with a child, or in a group. By introducing flexible choices tailored to different travel scenarios, this redesign ensures that women can feel at ease and in control of their seating preferences during their journey.
Low-Fidelity Design
High-Fidelity Design
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Mid-Fidelity Design
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Empathize
As I began working on this project, I first wanted to understand the problem better so that it can be easier to empathize with users. I started with the research, searching through the web to get an overall understanding of the problems currently existing in the market. Below are some insights that I found. Based on the data from google search.
Competitive Analysis
I began by identifying existing platforms with diverse user bases like goibo, Make my trip, Agoda.
Pain points
Although these products do provide a broad range of trips to choose from, none of them is solving the primary problem of
helping the users to choose a DESTINATION — which is by and large the first step of planning a trip.
1. Destination Dilemma : Uncertain about your next stop? The tool leaves you hanging, craving exploration.
2. In-Depth Itinerary Struggles : Travelers face problems creating thorough multi-city plans due to limited guidance.
3. Team Planning Troubles : Collaborative trip planning lacks efficiency, causing issues for group contributions.
So why not make this process of deciding a place and trips a tad fun for the users?
User Research
Understanding the users
After secondary research, I further wanted to get a deeper understanding of the problems faced by the people (user needs and behaviours). I conducted an informal interview with some of the people who travels often.
Questions:
1. How do you decide a destination when you aren't sure about a place?
2. Have you ever planned a multi-city vacation? If so, what were the most challenging aspects of the planning process?
3. What tools or methods do you currently use for planning multi-city trips, and what do you like or dislike about them?
4. Can you describe a specific instance where you struggled to create an efficient itinerary for a multi-city vacation?
5. How do you decide the length of stay in each location when planning a trip? What factors influence this decision?
6. What types of activities and attractions are most important to you when traveling to different destinations in a single trip?
7. Do you prefer to plan your trips individually, or do you often collaborate with others when creating itineraries?
Define
User Personas
Based on the research it was evident that users want a product that is easy to use and has an engaging impact on their trips.
Mukul Gaikwad, 24
MBBS
Mumbai , Russia
Biography
Mukul, a medical student in his mid-30s, frequently plans multi-city trips. With limited vacation time, he seeks efficient coordination to maximize his travel experience.
Needs & Goals
Efficiently plan and manage multi-city business trips.
Optimize the length of stay to balance work and leisure.
Frustrations
Create itineraries focused on limited leisure time.
Simplify planning to balance trips with work.
Trishika Shetty, 27
MBA
Mumbai
Biography
Trishika, a friend in her late 20s, is an adventurous solo traveler. She loves exploring new destinations on a budget and often plans multi-city trips to fuel her wanderlust.
Needs & Goals
Discover unique, adventure-friendly attractions..
Make the most of each stay for a fulfilling experience.
Frustrations
Generic suggestions that miss her adventurous vibe.
Difficulty coordinating trips with friends.
Ideate
User Flow
Prototyping
Test
User Feedback
I collected feedback from a group of friends who explored the app I designed, and here are some of their thoughts.
Mukul Gaikwad, 24
MBBS
Mumbai , Russia
Feedback
Loved that the app suggested attractions on based of my
interests, like it knew me personally.
I wanted to see even more spots in the app, especially those
hidden gems that not everyone knows about.
Trishika Shetty, 27
MBA
Mumbai
Feedback
The UI maintains a consistent aesthetic, throughout the app and
it's was easy to figure out.
The app recommended well, but I wished it understood me better, almost like reading my mind.
Rinku Chaudhary, 26
EXTC Engineer
Mumbai
Feedback
If you are unsure where to go next, Elixir will helped find new
places like a thrilling treasure hunt.
The app could improve by adding features like train ticket booking, making it a more complete travel platform.
Devashish Patra, 27
BPO
Ahmedabad
Feedback
The colors used is very cheerful. It's not cluttered
with unnecessary elements, making the app feel clean
The app's design is visually appealing making my journey
enjoyable.
Learnings & Takeaways
Embrace the Journey
This travel project was one of my first steps into the world of UI/UX design, and it holds a special place in my journey. It wasn’t just about refining technical skills; it became an avenue for growth, exploration, and self-discovery. I embraced the opportunity to experiment with creative interactions and address edge cases beyond the initial scope, challenging myself to think beyond the obvious.
More than the technical aspects, this project taught me invaluable lessons in confidence, communication, and taking initiative. It pushed me to step out of my comfort zone, share my ideas boldly, and work collaboratively to bring a vision to life.
What makes this project truly meaningful to me is how it deepened my passion for designing experiences that genuinely matter to people. It laid the foundation for my career and reminded me why I chose this path—to create designs that connect, inspire, and make a difference.
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Send an email - arpitadas.ad20@gmail.com